Randa Filfili – Zena Exotic Fruits

Randa Filfili, director of the first Senegalese structure to have exported to the American market, is a young lady who is no longer present in the world of agro-industry.

With Zena Exotic Fruits, she carried high the flag of the Senegalese agribusiness through a certain professionalism and a look towards the social. Every year, the company processes nearly 900 tons of processed fruit and vegetables into jams, syrups, juice and pepper purée, which it markets in Africa, America, Europe and last year in the Golf.

In order to maintain its leading position in the market, it is fighting a sustained battle with respect to the quality of its products and food safety standards, which gives it an unrivaled reputation in Senegal and the rest of the world.

Like any good social-business, the company has chosen two specific niches that are the promotion of women and the employment of young people through which it wants to express its commitment on the social level. This is why the Senegalese SME works with deaf and dumb women and young people.

This company, which was just a family production unit, has grown over the years and is today cited as the reference in terms of transformation and valorization of local products.

(source: http://www.synapsecenter.org/randa-filfili )

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Randa Filfili – Zena Exotic Fruits