Affiong Williams – Founder, Reelfruit
Williams, who was one of Forbes Africa’s 30 under 30 in 2015, founded her fruit processing company in Nigeria in 2012. The company sells dried fruit and nut snacks, but the impact is much larger. Williams has said that she founded the company because she saw a gap in the market and that “there is untapped opportunity in processing and value addition of raw materials.” She has also said, “I also believe it’s a very budding sector, there is a lot of opportunity as well as the job creation which I think is quite important to me as an entrepreneur to be able to play in an industry that would create a lot of jobs.”
Clearly, Williams is passionate about developing the agribusiness sector of the Nigerian economy as well as the the rural farmers themselves.
The company’s current product line includes dried mango, pineapple, cashew, banana and coconut snacks. As an ambitious individual, Williams is working on raising capital to open a new, larger factory to produce and package more product as well as expand the product line.
Williams has said, “I hope to be on the cover of FORBES AFRICA in five years’ time.” This company is going places. Look for ReelFruit to expand and to have an incredible impact on the agribusiness economy of Nigeria and beyond.
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